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The Case for the Connected Bus Shelter

Bus shelters have mostly remained the same for the past several decades. While they do provide a place to sit under cover and wait for public transportation, much can be done to make these spaces more useful. A connected bus shelter located in a smart city would provide an entirely new experience for citizens and advertisers alike. And since bus shelters have not seen remodeling in awhile, it’s time these public locations have a technological reboot.

What is a Connected Bus Shelter?

Smart cities are popping up all over the world, providing citizens better, connected experiences in their everyday lives. These cities can upgrade bus shelters through ultra-broadband links that connect a shelter to the network. A connected bus shelter can offer various features for users that make cities more livable.

Bus shelters can provide touch screens to inform commuters with information on journey planning and weather. It can also house advertisements and games so that long waits become less dull. Users can figure out how to get to where they need to go smoothly and enjoy knowing updated public transport arrival times. In addition to user-friendly interfaces, connected bus shelters can also feature Wi-Fi and USB charging stations, making the experience that much better for commuters.

connected bus shelter with bus going by

What Revenue Streams Exist with Connected Bus Shelters?

A big question surrounding this technology is how to pay for it. But connected bus shelters offer new revenue streams for cities and businesses alike. Connected bus shelters will completely revolutionize advertising as they can serve dynamic ads, real-time digital signs, and video and audio capabilities, with cities receiving the advertising revenue.

Another revenue stream is through mobile services installing small cells in connected bus shelters to cover increased demand and provide better performance. Mobile operators would pay a monthly fee to install their equipment in the shelter. In alternative models, third parties could own the shelters, which means cities can enjoy a stream of revenue without having to own and maintain the shelter itself.

Alternatively, connected bus shelters could allow users to start buying tickets from the kiosk-like screen and finish the transaction on their phone or personal device. Third-parties could offer this technology and collect data on usage, proving yet another revenue stream possibility.

Connected bus shelters could employ many other capabilities such as sensors that monitor real-time traffic and weather. Cities can benefit from a consistent revenue stream provided by these updated shelters, and third parties can help provide a better user experience for commuters.

Case Study: IoT is redefining the customer experience. Nokia case study.

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